The Reactivating Tourism and | Building the Future
, approved in the Council of Ministers and presented by the Minister of State, Economy and Digital Transition
, Pedro Siza Vieira, on 21 May 2021, aims to encourage the resumption of the national tourism sector. The plan aims to be a guiding guide for the tourism sector, public and private, whose actions are fully integrated with the objectives of the Recovery and Resilience Plan and the Portugal 2030 Strategy, thus ensuring a concerted strategy for the recovery of the national economy.
As the country's main export ing sector, tourism has a major contribution to the country's recovery, its modernisation and the strengthening of its competitiveness at European level. Due to its characteristics and the need to interact with other dimensions of the economy (e.g. real estate, health, agriculture, wine, industry, transport, trade, services), the tourism sector is particularly endowed to leverage the global development of the Portuguese economy.
After the enormous impact of the pandemic on national and global tourism, it is pressing the implementation of a plan that can put the sector back on the path of pre-COVID growth and, at the same time, prepare the future by easing it with mechanisms to make it more responsible, more sustainable and more resilient.
With people at the center of the strategy, there are 4 axes of action – supporting companies, fostering security, generating business and building a future – and is composed of specific actions that, in the short, medium and long term, will transform the sector and position it at a higher level of value creation, contributing significantly to GDP growth and a fairer distribution of wealth. This plan aims to exceed €27MM in tourist revenues by 2027.
In the immediate way companies at the financial level (through flexible instruments adapted to the requirements of the moment) and at the level of the operational strategy, keeping the value chain available and prepared to resume activity.
On two sides of tourist activity: businesses and tourists. It is necessary to know the (new) needs of tourists and prepare companies for them, stimulating safety behaviors, whether in the activity or in the behavior of those who work in the sector.
In the short or medium/long term, stimulating the markets, replacing connectivity, facilitating the purchase, informing consumers.
Building the future
Through projects that allow to accelerate the construction of tourism of the future that is intended to be smarter, more responsible and more sustainable. In fact, the sustainability (social, environmental or economic) of the sector is a cross-cutting value that permeates the entire Action Plan.
Turismo de Portugal will be the main responsible for the materialization of this Plan. There will be many projects developed that will ensure the effective resumption of tourism activity and ensure that the tourism sector continues the main economic activities of Portugal .